Fourteen years... three agencies... two studios... one saga. No franchise has dominated my career in advertising like Peter Jackson’s “Middle Earth” films. 

Commencing with The Lord of the Rings: Fellowship of the Ring and culminating with The Hobbit: The Battle of the Five Armies, I designed one sheets, wrote trailers and/or provided creative direction for each of the saga’s six installments.

One leg of the journey took me to New Zealand as part of the team working with Jackson and producer Fran Walsh to ensure their vision was faithfully reflected in the campaign materials. It was a once-in-a-lifetime adventure, the scope of which is summed up by a line I wrote for the crew t-shirts: "Are We There Yet, Gandalf?"