THE LEGO MOVIE Domestic Key Art Campaign
It's nice when a studio settles on a copy line early in a campaign. Especially when it’s a line I wrote.
I drew approximately eleventy hundred sketches for The Lego Movie including a couple concepts that went to finish. In each case, I tried to make sure the image supported the main idea -- the "Story of a Nobody Who Saved Everybody."
The Lego Movie took home the Gold at the 2014 Key Art Awards, winning the competition’s highest honors for Best Overall Campaign. More importantly, the picture dominated at the Box Office.
Above left: Original thumbnail
Above center: Presentation drawing by Bill Garland
Above right: First Round comp
Below: Final Outdoor Key Art by Art Machine
Above left: Original Thumbnail
Above center: Presentation Sketch by Bill Garland
Above right: First Round Comp
Below: Final Domestic One Sheet by Art Machine
My original thumbnail
Below: A couple scripts I wrote for the AV campaign. Neither went to finish, but they were fun to write.
Unless otherwise noted, the work shown on these pages was either created by Rob McFarlane or produced under his creative direction.