FEATURED PROJECTS

I've contributed art, copy, and associated branding to some of the entertainment world's biggest franchises. Check out the sliding gallery below for a peek at some of my faves. You can also SCROLL DOWN to see more categories or click on the WORK menu above. 

 

KEY ART DESIGN

When I was eight, my dad and I wandered into one of the movie poster shops on Hollywood Blvd. Captivated by images of Fantastic Voyages, Ultimate Trips, and Towering Infernos, I've been a fan of Key Art ever since.  

Producing one sheets is a collaborative process. Along with overseeing teams of illustrators, photographers and designers, one of my main contributions as creative director has often been the initial concept. Click on the gallery below to see the thumbnails behind the posters, or keep SCROLLING DOWN to see more work. . .

 

Early in my career, I asked a client how many lines I should include in a copy submission. Her answer always stayed with me: “One good one.” 

KEY ART COPY

 

TRAILER SCRIPTS

A good trailer or TV spot often begins with the script. My specialty is concept-driven teasers, but a knack for writing tags and buttons doesn't hurt.

 

DIGITAL

I've created a range of content in a variety of media -- from blogs, videos and interactive apps to EPK's, online games, and websites (including this one).

GAMES PACKAGING

 

I enjoy working with all kinds of media, but if you really want to impress your kids it helps to design a game box. . .

Epic Mickey and Epic Mickey: The Power of Two offered a rare opportunity to brand an iconic character for an all-new entertainment format (well, new for Mickey Mouse). The games also reintroduced Oswald the Lucky Rabbit to a new generation of Disney fans.

Click on the box for a peek beneath the cover 

EPIC MICKEY 2 copy.jpg
 

SCREENWRITING

Prior to advertising, I spent a few years as a professional screenwriter. The scripts I'm most proud of never got produced (welcome to the WGA), but now when a client asks if I have experience writing dialogue or crafting narratives I can truthfully answer "You betcha!" 

Here are some sample pages from my misadventures in the screen trade . . .

 

NEMO

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CAPTAIN 

Freely adapted and updated from Robert Heinlein's 1963 novel, GLORY ROAD chronicles the adventures of a reluctant hero as he is shanghaied by a mysterious woman on an intergalactic quest. 

For James V. Hart Productions 

and 2oth Century Fox

This epic revenge story based on characters by Jules Verne dives into the origin and early voyages of one of fantasy literature's greatest antiheroes.

For KSP FilmWorks

 

and Village Roadshow 

An original screenplay adaptation based on the game-changing video game.

For Sullivan-Bluth Productions

 

and 20th Century Fox

 

CONCEPT ILLUSTRATION

I always try to provide my clients with a high volume and broad range of visual concepts. Sometimes I'll collaborate with a professional illustrator to tighten things up for presentation. In other cases, when a less polished style is called for, I'll be asked to submit my own loose sketches. . .  

Photoshoot Concepts

OVERBOARD

Sketches by Rob McFarlane

Pantelion Films / 2018

First Round Sketch Exploration

CARS 2 

Concept Thumbnails by Rob McFarlane

Finished Renderings by Bill Garland

Walt Disney Pictures / 2011

This website was designed and built by Rob McFarlane. Unless otherwise noted, the work

shown on these pages was either created by Rob or produced under his creative direction. 

robmcfarlanecreative@gmail.com

310 - 686 - 5264